A feature story, “How Vassar Did It,” in The New York Times credited an energetic, well-organized alumnae body and the college’s current students—along with “Mr. John D. Rockefeller, one of the trustees”—for averting a “crisis” at Vassar by securing the endowment fund in the recent campaign.  Noting Vassar’s great success in building a strong student body and an excellent faculty and commending the nine buildings that had recently been “added to the material equipment of the college,” the article reported that before the campaign “the general endowment was practically nil.”

Among alumnae donors, “some few, some very few, drew their checks for $1,000,” but the gift committee had suggested donations of $30 “as the amount which the average individual might safely pledge and pay.”  Individual subscriptions, the article said, “rarely exceeded $100.”  Vassar calendars, Vassar fudge, and Vassar blotters were sold by alumnae, and one graduate wrote “sketches of Vassar which sold at $1.25 a volume and brought in a neat sum.”

When asked what students were doing to help, one undergraduate answered: “Well, I guess I’ll have to own up that it’s the alumnae who are doing things this time.  We girls on the campus are raising money chiefly by not doing things…We’ve given all the way from ‘Phil’ [one of the two college proms, which was cancelled] to strawberries.”